If you're ready to dip your toes into online content creation for your business, but don’t have the time or experience to do so, outsourcing your content creation is an easy and effective way to work smarter, not harder.
According to The Content Marketing Institute, over 70% of brands now hire someone to manage their content creation and distribution to make sure it’s professionally executed.
Still not convinced? No worries, I'm here to tell you the 4 key benefits of outsourcing your content creation.
1. You'll Have More Time
One of the main reasons why you would begin to consider outsourcing your content creation is because you don’t have time to do it yourself. Researching, writing, and publishing content for regular blog posts and social media profiles are a full-time job in itself.
We're all limited to a certain amount of hours a day, and we still have to find time for ourselves and our families. It’s important for you to concentrate on your necessary activities that you excel at, to make the most of them, and still have a life outside of work.
Leave content creation to an experienced professional. You’ll not only end up with higher quality content but you’ll gain back way more than you invested.
2. More Content, More Often
Even if you were physically and mentally able to work full-time on content creation, there’s a limit to how much one person can create in a single period.
Creating high-quality content takes time. It's easy to type out a 500-word post, full of typos, and grammatical errors, off the top of your head, but this type of content is unlikely to have any impact on your audience or bring you any benefit.
If you want to publish content more often, with high-level quality, that will connect you with your audience, you’ll need experienced writers.
3. Get Fresh Ideas
It seems like it's always a struggle to come up with new content and separate your marketing efforts from your competitors. If you're sick and tired of staring at your screen, not knowing how to start a post to engage your followers, outsourcing your content creation is your best shot.
Writers and content creators have likely worked for many clients and can bring the experience and knowledge they have gained from each to working on your tasks. They are also well versed in emerging market trends and are most likely able to forecast trends in your industry, and come up with new content ideas when you’re stuck for topics.
Outsourcing content creation means that you never lose your spark and you have content that is always created from new ideas and inspiration.
4. Experience = Knowledge
We all have our own areas of expertise, but we certainly all can’t be experts in everything. Unless you're only writing about a very niche choice of topics, you will almost definitely benefit from outsourcing to other people with certain ability.
As mentioned above, writers and content creators have likely worked for many clients and can bring the experience and knowledge they have gained from each to the table.
If you don't have the first-hand writing experience about certain niche areas, your content won't have the same impact as someone who has written about the subject hundreds of times before.
All the experience that content writers bring with them, are actually indicators of their knowledge and abilities, from the industries and topics they have written about countless times.