The three social media marketing tips you need to know

Are you sick and tired of staring at your screen, not knowing how to start an Instagram post to engage your followers?

Both new and established brands are utilizing social media to generate more leads, increase their sales and of course, grow their audience.

Building a brand using social media might feel like a massive task, but with the right guidance and strategy, it’s easier than ever to use social media to connect with people and grow your brand organically.

Don't sweat it, I've got you covered! This blog post is going to let you in on the THREE most important social media marketing tips you need to know to enhance your brand.

1. Be consistent.

How consistent you are online should be based on each site you’re using.

Twitter and Instagram stories need multiple entries a day in order to get the most interaction and engagement from your followers. Other social media marketing posts like Instagram and Facebook can be used on a schedule that is specifically curated for your page.

When determining your post strategy and schedule, look to the algorithm for each platform, how content posts to the site (curated or chronological), and look into your insights to see when your audience is most active.

2. Tailor your messages

Each platform you use has their own unique demographic.

Naturally, there will be an overlap of the people you’re targeting on each platform, but it’s still essential to understand who your audience is, to tailor your messaging to have the most impact on your followers/community. By tailoring your messages, you will end up creating high quality content that is branded and created to resonate with your audience.

When you have a solid, concrete message that you keep up, you can count on your social media posts to always connect with your audience.

3. Track results

I cannot stress this one enough, it may be last on this list, but it is most definitely not least.

To make sure you’re getting the best results from your social media marketing, you need to accurately track and measure your efforts. If you refuse to track your social media engagements, there’s no way of knowing whether your strategy is working.

The goal is simple: improve your business and your relationships. Tracking helps businesses stay connected to customers, streamline processes and improve profitability.

This provides you with enough true information to aid with holding yourself accountable, as well as comparing how your business works.

I know how difficult it is to stay on top of these painstakingly meticulous tasks, which is why Melodrama Creatives can help you with a social strategy, and more, to get your online presence polished and on track to get the most out of your business.

Reach out to us for a consultation today.